As the Official Nutrition Partner of U.S. Soccer, Chobani launches a nationwide push to nourish players, uplift communities, and unite fans ahead of the FIFA World Cup 2026^™ this summer.

NEW BERLIN, N.Y., April 2, 2026 /PRNewswire/ -- Chobani, the Official Nutrition Partner of U.S. Soccer, is kicking off Feed the Dream—a nationwide campaign built on the belief that when people are supported, inspired, and united around something bigger, the impact reaches far beyond the field. Soccer is one of the fastest-growing sports in America, and it touches the lives of millions—especially young athletes who find belonging and possibility in the beautiful game. Chobani is reaching deep into communities in every corner of the country to rally the nation behind the U.S. Men's National Team before the big games this summer and nourish the next generation.

"We're in a moment that belongs to U.S. Soccer, and we couldn't be prouder to stand behind the team as they step onto the world stage this summer. But the real soul of sport—its heartbeat—isn't found under bright stadium lights. It's in the backyards, the neighborhood fields, the small-town pitches where the seeds are planted for kids to dream bigger," said Hamdi Ulukaya, Founder and CEO of Chobani. "So, we're pushing further. We're investing in the local teams, the young dreamers, and the fans who lift them up. Because when someone has the courage to chase a dream and a community that refuses to let them chase it alone, possibility shows up in the most unexpected and beautiful ways."

"Events like the FIFA Men's World Cup 2026 have the power to inspire an entire generation, and for that inspiration to translate into impact, it must be supported with real access and support at the community level, long-term," said Lex Chalat, Executive Director of the Soccer Forward Foundation. "At the Soccer Forward Foundation, we're committed to expanding access to the game in meaningful, lasting ways. Through Feed the Dream and our partnership with Chobani, we're helping to facilitate more resources to local soccer clubs and schools that will create access and encourage health and wellbeing to young people across the country."

Soccer is more than just a game, it gives every athlete something far more important: the confidence and sense of belonging that comes from being part of a team. This is where the real magic happens. It's where kids learn who they are, what they're capable of, and what it means to have people standing beside them. Through Feed the Dream, Chobani and U.S. Soccer are helping ensure that these foundational opportunities reach young athletes nationwide, reinforcing the long‑term impact that accessible, community‑driven youth sports and proper nutrition can have on future generations.

Here's how to get involved:

• Cheer on the National Team – Chobani is partnering with five top U.S. Soccer players to launch Feed the Dream and inspire the next generation. Starting today, fans everywhere can experience limited-edition packaging, in-store displays, and advertising featuring:
  • Antonee Robinson, U.S. Men's National Team defender
  • Christian Pulisic, U.S. Men's National Team forward
  • Lindsey Heaps, U.S. Women's National Team midfielder
  • Sophia Wilson, U.S. Women's National Team forward
  • Weston McKennie, U.S. Men's National Team midfielder
• Support a Local Kids Soccer Team – Chobani is investing $5 million to help grow the next generation of soccer in America by sponsoring 500 local teams nationwide. Youth soccer team coaches can register their own teams, and parents, friends, and neighbors can vote for their team to win a $10,000 package including funding and equipment—expanding access to the sport and supporting young athletes on and off the field.
• Win Gear and Exclusive Prizes – Fans who vote for a youth soccer team in the contest are entered into a sweepstakes where they can win limited-edition merchandise and exclusive U.S. Soccer prizes.
• Download Nutrition Lessons for Youth Players – Recognizing the important role coaches play in shaping young athletes, Chobani and U.S. Soccer's Soccer Forward Foundation developed a practical nutrition guide for coaches to help young athletes fuel their bodies, play strong, and stay healthy.
• Enjoy Sampling Activations Nationwide – From fan zones at U.S. Soccer matches to retail pop-ups nationwide, Chobani will be sharing products all summer—bringing great nutrition directly to communities and fans.
• Fuel Your Fandom – The Official Coffee Partner of U.S. Soccer, La Colombe will also launch a national campaign, Must Be the Coffee, to celebrate fans and get them excited for U.S. Soccer games across the country with nationwide sampling and television, digital, and out-of-home advertising. Part of the Chobani family since 2023, La Colombe offers coffeehouse quality ready-to-drink lattes and other crafted beverages at cafés and retailers nationwide.

To learn more about Feed the Dream, support a local team, enter the gear and prize giveaway, or download the nutrition guide, visit www.chobani.com/soccer or scan the QR on the limited-edition Chobani packaging.

About Chobani 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

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