Emotion Group Brings Together Top Executives to Tackle the Defining Leadership Challenge of the Decade
Monterrey, Mexico - May 28, 2026 / Emotion Group /
Monterrey, Nuevo León, May 26, 2026 —
Emotion Group Convenes Senior Business Leaders to Address the Defining Organizational Challenge of the Decade: Closing the Gap Between Technical Talent and Human Leadership
In a series of executive conversations hosted by Adriana Jacobo Álvarez, CEO of Emotion Group, directors and senior leaders from manufacturing, logistics, financial services, and technology converge on a shared diagnosis: organizations are over-investing in tools and under-investing in the people who must lead them. Each voice brings a distinct angle — and together they map the terrain that Emotion Group has been navigating for over 20 years.
THE CONTEXT
Emotion Group, a Mexican consultancy with more than 20 years of experience in organizational development and conscious leadership, has launched an executive conversation series bringing together senior practitioners to examine what is driving — and stalling — organizational performance today. The conversations are designed as candid exchanges between leaders who manage large teams under real operational pressure.
The series is not structured around endorsements. It is structured around a diagnosis that these leaders have each arrived at independently: the human side of business — leadership, communication, and culture — is the variable that determines whether strategy, technology, and talent actually translate into results.
FOUR VOICES FROM THE FIELD
Ana Valdespino is CEO & Co-founder of Markexis, former VP of Nielsen Marketplace at Nielsen — where the launch of the platform generated $4.28M in revenue and $12.75M in pipeline within 14 months — and former VP Marketing Latin America & Canada across 8 markets. Her work has been featured in Forbes and CNN. She also teaches Marketing Direction in the MBA program at ITAM.
"A lot of what is happening is that companies focus too much on the tools. But the approach has to be strategic: why are you going to use it, what is the objective, what do you want to accomplish, what do you want to measure," said Ana Valdespino, CEO & Co-founder, Markexis.
"The only thing that makes us human is how we are going to think, process that information, generate connections between data, and make the best decisions. The changes we face require us to be in a constant process of optimization from a learning perspective," said Ana Valdespino, CEO & Co-founder, Markexis.
Daniel Razo is Director of Operations at DP World for the BMW plant in San Luis Potosí, with nearly thirty years of experience at L'Oréal, Red Bull, 3M, and Groupe SEB. He is the published author of Guías de Ruta para el Supply Chain and a contributor to Expansión and The Logistics World.
"What you know today will probably not be valid fifteen years from now. The stress of continuous learning is high, and you have to adapt, feed yourself, and stay constantly updated," said Daniel Razo, Director of Operations, DP World.
"The ability to communicate and listen assertively becomes an extremely powerful tool for managing the adaptive processes of teams," said Daniel Razo, Director of Operations, DP World.
Sergio González is Managing Director of ALTO México, with a track record at 3M where he led the Safety & Industrial Business group through ten consecutive quarters of growth at +16% CAGR.
"What I have consistently found is that trying harder is not a strategy. You have to manage the variables that generate the result, not the result itself. And that requires leaders who know how to communicate direction with clarity and reference it constantly in decision-making," said Sergio González, Managing Director, ALTO México.
"I need to be willing to be wrong and my team has to be willing to help me. If not, accountability disappears and things do not happen. In the end, what organizations want are results," said Sergio González, Managing Director, ALTO México.
Abraam Bonilla is Founder of PEICAR and Regional President Centro of ASOFOM, the association that channels over 69 billion pesos in credit to SMEs across central Mexico. Career background includes Citibank, American Express, Profuturo, and Infonavit.
"In this dynamic world, with so many things happening, the best thing leaders can do is be consistent with themselves. As leaders of organizations and households, society requires this more every day," said Abraam Bonilla, Founder, PEICAR and Regional President Centro, ASOFOM.
FROM CONVERSATION TO TRANSFORMATION
The challenge these four leaders describe is the same challenge Emotion Group has been building its methodology to address for more than 20 years. The firm's intervention model is structured around three pillars — Conscious Leadership, High-Impact Communication, and Commitment and Empowerment — designed to produce measurable change in business KPIs, not participant satisfaction scores.
Delivery includes structured programs and the CEEEG (Centro de Entrenamiento Empresarial Emotion Group), an outdoor experiential space where teams face real challenges of communication, trust, and collective performance under genuine pressure. The facilitation team holds international certifications in DISC Discovery, Tetramap, and Lego Serious Play. Results are tracked against business indicators 90 days post-intervention.
The most documented case to date is Crisa Libbey México. "In 2023, results were critical. One year after working with Emotion Group, our leaders woke up, our team connected, and results exceeded expectations. Today the plant is outperforming targets and pushing further," said Fernando Cerda, Plant Director, Crisa Libbey México.
EXECUTIVE STATEMENT
"These conversations matter because the leaders in them are not speaking from a script — they are speaking from the field. When a Director of Operations at a global logistics operation says communication is the most powerful tool for managing change, or when a former global VP says companies are over-investing in tools and under-investing in strategy — that is the same diagnosis Emotion Group has been working from for over 20 years. The goal is to turn that diagnosis into results that show up in the numbers," said Adriana Jacobo Álvarez, CEO & General Director, Emotion Group.
About Emotion Group
Emotion Group is a Mexican consultancy specializing in organizational development and conscious leadership, headquartered in Monterrey, Nuevo León, Mexico. With more than 20 years of experience, the firm works with mid-size and large corporations across manufacturing, automotive, logistics, retail, banking, hospitality, and healthcare. Its client base includes Banorte, FEMSA, PepsiCo, Carrier, Telefónica, Christus Muguerza, and Tecnológico de Monterrey, among others. For more information, visit https://www.emotiongroup.mx
MEDIA CONTACT
Emotion Group México
Adriana Jacobo Álvarez — CEO & General Director
Email: adriana@emotionteam.com
Phone: +52 1 81 8252 2666
LinkedIn: https://www.linkedin.com/company/emotion-group-mexico
Note: Executive statements originally provided in Spanish and translated for international distribution.
Contact Information:
Emotion Group
MonterreyNuevo leon
Monterrey, Nuevo Leon
Mexico
Adriana Jacobo
https://emotiongroup.mx/
