Westminster, Colo., Sept. 10, 2026 (GLOBE NEWSWIRE) -- Late summer each year, Hatch green chile season transforms grocery stores, restaurant menus and backyard grills across the country. The famed New Mexico peppers have become one of America's most anticipated seasonal ingredients, prized for their distinctive smoky flavor and limited harvest.
This year, Niman Ranch is celebrating the season by bringing the bold flavor of Hatch green chiles to Whole Foods Market stores across the Southwest, Pacific Northwest, and Rocky Mountain regions, bringing one of late summer's most celebrated flavors to home cooks.
Made with premium Niman Ranch pork and authentic roasted Hatch green chiles, the brand's Hatch Green Chile Bratwurst combines the earthy, smoky flavor that has made Hatch chiles a culinary favorite with pork raised humanely and sustainably.
"Hatch green chile season has become an annual ritual for so many food lovers," said Candice Johnson, Senior Director of Marketing for Niman Ranch. "We wanted to capture that unmistakable flavor in a bratwurst made with premium Niman Ranch pork, giving consumers another delicious way to enjoy one of America's most iconic seasonal ingredients."
Long celebrated by chefs for its exceptional flavor and premium quality, Niman Ranch pork provides the perfect canvas for one of the country's most celebrated flavors.
Like all Niman Ranch products, the bratwurst begins with pork raised by the brand's network of more than 600 Certified Humane® independent family farmers and ranchers with no antibiotics or hormones ever. It's a combination of exceptional ingredients and responsible farming that lets the flavor of the Hatch green chiles shine.
The new Hatch Green Chile Bratwurst offers a versatile way to enjoy Southwestern-inspired flavor any time of year. Whether grilled and served on a toasted bun, sliced into tacos, paired with roasted vegetables or enjoyed alongside fresh corn and salsa, it delivers bold flavor with the quality consumers expect from Niman Ranch.
To learn more about Niman Ranch and find a store near you, visit NimanRanch.com.
About Niman Ranch
Niman Ranch is a network of more than 600 independent family farmers and ranchers who raise pork, beef and lamb according to the highest standards of animal care and sustainable agriculture. The protein of choice for many of America's most celebrated chefs, Niman Ranch products are also available at grocery stores nationwide for home cooks seeking exceptional flavor from animals Raised with Care®. Learn more at NimanRanch.com.
Attachments
Diana Souder Niman Ranch diana.souder@nimanranch.com
