HavenLock Appoints Jason Lutz Senior Vice President of Sales and Channel
PR Newswire
NASHVILLE, Tenn., Oct. 5, 2026
A 30-year security-industry veteran joins Haven's leadership team as the company builds momentum toward Gen4's national rollout.
NASHVILLE, Tenn., Oct. 5, 2026 /PRNewswire/ -- HavenLock, Inc. today announced the appointment of Jason Lutz as Senior Vice President of Sales and Channel, the latest addition to a leadership team the company is building out as it scales toward the national rollout of its Haven Gen4 platform. Lutz brings more than three decades of security-industry leadership to the role, and will direct Haven's sales strategy, channel development, and partner engagement as the company builds out its national dealer network.
The appointment comes as Haven scales from launch into national distribution, a phase that depends on the strength of its dealer and integrator relationships as much as its product. Lutz will work directly with distributors, dealers, and systems integrators to build the channel programs and partner support Haven needs to grow, reporting to CCO, John Heller.
"Jason's industry experience, his channel relationships, and his commitment to advancing this profession make him an exceptional addition to the Haven team. His leadership will be instrumental as we strengthen our partnerships and bring Haven to more customers." — Alex Bertelli, Founder, HavenLock, Inc. |
Lutz's arrival is the latest in a series of moves Haven has made this year to strengthen its leadership bench and channel infrastructure ahead of Gen4's national rollout — part of a broader build-out the company plans to detail further in the weeks ahead. For Haven, the hire is as much a signal of where the company is headed as it is a personnel announcement.
Lutz began his security-industry career in 1992 in sales with a national security company in Houston, Texas, before relocating to Nashville, where he spent a decade owning and operating his own security company — experience that gave him firsthand insight into the needs of installers, dealers, and end users. In 2002, he joined Resideo (formerly Ademco/Honeywell) as District Manager for the Midwest region, and over a 24-year tenure held leadership roles in National Accounts and Industry Affairs, most recently serving as Director of the company's Brand Ambassador Program, where he helped develop the next generation of security sales professionals. He has advocated for the industry on Capitol Hill and served on the Electronic Security Association Board of Directors, the Security Industry Alarm Coalition Board of Directors, the Alarm Industry Communications Committee, and the Security Industry Association Executive Advisory Board, and currently chairs Mission 500, the industry's nonprofit supporting children and communities in need.
"Haven is delivering solutions that address real security needs with the installer in mind, and I'm joining at an important moment in the company's growth. I look forward to working with our partners and customers to expand our reach and build lasting value across the channel." — Jason Lutz, Senior Vice President of Sales and Channel, HavenLock, Inc. |
Dealers and integrators interested in Haven's channel and certification programs can learn more at havenlock.com.
About HavenLock, Inc.
HavenLock, Inc. develops next-generation commercial access-control solutions that give dealers, facility leaders, and communities certainty at the door. Born from a veteran founder's need to protect his own family, Haven combines unyielding strength, field-tested simplicity, and accountability to the people who specify, install, and depend on its products. Learn more at havenlock.com.
Media Contact
Marie Kuhn
Chief of Staff
HavenLock, Inc.
marie.k@havenlock.com
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SOURCE HavenLock, Inc.
