New Midtown Manhattan medspa near the Empire State Building offers laser hair removal, Botox, microneedling, and PRP therapy for all skin types using Cynosure dual-wavelength laser technology.
(PRUnderground) April 12th, 2026
When Oleg Smirnov moved to New York City, he noticed something that surprised him. In a city with more diversity per square block than almost anywhere else on Earth, most laser hair removal clinics use technology designed for a single skin type. Clients with darker complexions were being turned away or, worse, treated with equipment that left burns and discoloration. That gap between what the technology could do and what was actually being offered in NYC became the founding idea behind Laser and Me.
Now open at 347 5th Avenue in Midtown Manhattan, steps from the Empire State Building, Laser and Me is an aesthetic dermatology medspa built from the ground up around one principle: every skin type deserves the same quality of care.
THE PROBLEM THAT STARTED IT ALL
Laser hair removal has been the gold standard for permanent hair reduction for over two decades. The science is well established. A concentrated beam of light targets the melanin in the hair follicle, heats it, and disables its ability to regrow. For people with fair skin and dark hair, the results are straightforward. But the same wavelength that works on lighter complexions can be harmful on darker skin because the laser cannot distinguish between the melanin in the hair and the melanin in the skin itself.
For years, this meant that a significant portion of New Yorkers, people with olive, brown, and dark skin tones, were either excluded from laser hair removal entirely or subjected to treatments that carried real risk. The problem was never the science. It was that most clinics invested in only one type of laser.
“I kept hearing the same story from people who had been told lasers would not work for them,” Smirnov said. “That is not true. It is the wrong laser that does not work for them. The right one exists. Most places just do not have it.”
BUILDING THE PRACTICE AROUND INCLUSIVITY
Laser and Me uses FDA-cleared Cynosure dual-wavelength laser systems that combine two distinct technologies in a single platform. The Alexandrite laser operates at 755 nanometers and is optimized for fair to light olive skin with fine to medium hair. The Nd:YAG laser operates at 1064 nanometers, penetrates deeper, and bypasses the melanin in the skin’s surface, making it safe and effective for darker complexions across the full Fitzpatrick scale from type I through VI.
Having both lasers means the clinical team can make real-time decisions based on the individual in front of them, rather than on a generalized protocol. Some clients benefit from one wavelength, some from the other, and some from both, depending on the treatment area. This level of customization is the standard of care that Smirnov believes every medspa should offer.
MORE THAN LASER HAIR REMOVAL
While laser hair removal is the foundation of the practice, Laser and Me offers a full range of non-invasive aesthetic treatments. The service menu includes Botox and anti-wrinkle injectables; microneedling for acne scars and skin texture; PRP (platelet-rich plasma) therapy for skin rejuvenation and hair restoration; biorevitalization with hyaluronic acid; laser skin rejuvenation for fine lines and anti-aging; laser pigmentation reduction for dark spots and melasma; and laser tattoo removal.
The approach to every service mirrors the philosophy behind the laser program. Each client begins with a free consultation where their skin type, concerns, and goals are assessed individually. There is no one-size-fits-all treatment plan.
“We want people to feel like they are getting care that was designed specifically for them, because it is,” Smirnov said. “That starts with listening. Everyone who walks in has a different story, different skin, different goals. Our job is to meet them where they are.”
A MIDTOWN LOCATION WITH PURPOSE
The choice of 347 5th Avenue was intentional. Midtown Manhattan sits at the crossroads of the city. Office workers, residents, tourists, and commuters from every borough pass through the neighborhood daily. The location makes it easy for clients to come in during a lunch break, before a commute home, or between errands. Smirnov also wanted to be in a neighborhood that reflected the diversity of the clientele he set out to serve. Midtown delivers that every day.
The practice offers flexible scheduling and accepts walk-in consultations when availability allows. Most treatments require no downtime, so clients can return to their day immediately after a session.
EDUCATION AS PART OF THE MISSION
Laser and Me maintains an educational blog at laserandme.com with articles covering topics like how many laser hair removal sessions are needed, the difference between Botox and fillers, PRP for hair restoration, microneedling benefits, laser safety for dark skin types, and treatment aftercare guides.
“A lot of people come in with misinformation from social media or from a bad experience somewhere else,” Smirnov said. “We think education is part of the service. When you understand how a treatment works and what to expect, you make better decisions and get better results.”
LOOKING AHEAD
Laser and Me plans to expand its service offerings over the coming year and is exploring additional locations in the New York City area. The team is also building partnerships with local dermatologists and wellness practitioners to create referral pathways for clients who need care beyond what a medspa provides.
For more information or to book a free consultation, visit www.laserandme.com or call (929) 755-2071. Laser and Me is located at 347 5th Avenue, Midtown Manhattan, New York City.
About Laser and Me
Laser & Me is a premier aesthetic dermatology medspa in the heart of Midtown Manhattan at 347 5th Avenue, steps from the Empire State Building. Founded with a commitment to inclusive, results-driven care, Laser & Me serves one of the most diverse client bases in New York City, offering safe and effective treatments for all skin types and tones (Fitzpatrick I-VI). The practice uses FDA-cleared Cynosure dual-wavelength laser systems, combining Alexandrite (755nm) and Nd:YAG (1064nm) technology to deliver personalized treatments for each individual. Services include laser hair removal, Botox and anti-wrinkle injectables, microneedling, PRP therapy, biorevitalization, laser skin rejuvenation, laser pigmentation reduction, laser acne scar reduction, and laser tattoo removal. All treatments are performed by experienced nurse practitioners and licensed medical professionals under the supervision of board-certified physicians. To book a free consultation, visit laserandme.com or call (929) 755-2071.
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