terrawellness.com.au has formally launched Name Your Price, a Sydney-based platform designed to give Australian homeowners direct control over how, when, and at what price they sell their properties - entirely outside traditional listing channels. The launch addresses a measurable shift in seller behavior, with a growing number of Australians seeking to complete transactions without public advertising or conventional portal listings.

A New Approach to Off-Market Property in Australia

The platform operates on a straightforward premise: sellers enter their own price expectations before any buyer contact takes place. This positions Name Your Price as a distinct alternative within the off market property Australia space, where transactions have historically been dominated by agent-controlled processes and limited seller visibility. Rather than waiting for offers to come in through open inspections or public campaigns, homeowners using the platform set the terms from the outset.

terrawellness.com.au built the platform in response to consistent feedback from sellers who wanted more privacy and greater autonomy during the sale process. Many homeowners, particularly those selling higher-value or sensitive properties, have expressed reluctance to list publicly due to concerns about neighborhood awareness, prolonged market exposure, and price negotiation dynamics that favor buyers in a public setting.

How the Platform Connects Buyers and Sellers

Name Your Price functions as a name your price property matching system, connecting buyers who have registered interest in specific suburbs or property types with sellers who have set their price floor privately. The matching process occurs without the property appearing on major real estate portals or being subject to open market competition. Both parties engage through a structured channel that terrawellness.com.au manages from the initial match through to the point of formal negotiation.

The Sydney-based platform currently serves buyers and sellers across all Australian states and territories. Sellers in metropolitan areas such as Sydney, Melbourne, and Brisbane have been among the earliest adopters, though terrawellness.com.au has confirmed that regional and coastal property owners have also begun registering listings through the service.

"Since launching Name Your Price, we have already seen over 300 property owners register their price expectations through the platform in the first 60 days of operation," said James Callahan, Director of Platform Operations at terrawellness.com.au. "That tells us the appetite for off market real estate transactions conducted on the seller's terms is real and significant."

Privacy and Control as Core Features

One of the distinguishing characteristics of the Name Your Price platform is its handling of seller data and property information. Listings are never made publicly searchable and do not appear in aggregated property databases. Buyers gain access to available properties only after registering and verifying their search criteria, which means sellers interact exclusively with pre-qualified prospects rather than casual browsers.

This approach removes several friction points common to traditional sales processes. Sellers avoid the reputational exposure of a property sitting on market for extended periods, which can signal distress or invite lowball offers. The off market property Australia model that terrawellness.com.au has implemented also reduces the administrative burden associated with managing multiple open inspections and unqualified inquiries.

The platform also provides sellers with data on buyer interest levels before committing to a transaction path. If a seller's nominated price does not align with registered buyer budgets, terrawellness.com.au provides anonymized feedback that allows the seller to make an informed decision about whether to adjust expectations or hold their position - without any public record of the deliberation.

Expanding Reach Across the Australian Market

terrawellness.com.au has indicated that the platform will extend its buyer registration network through targeted outreach to property investors and downsizers, two groups that have historically relied on agent relationships to access off market real estate opportunities. The company plans to introduce additional filtering tools that allow buyers to specify attributes such as land size, zoning, and development potential alongside location and price range.

The platform has also begun onboarding independent buyers' agents who work with clients seeking properties outside the public listing environment. This integration is intended to formalize a segment of the market that has previously operated through informal referral networks, bringing greater structure and transparency to transactions that were often completed with limited documentation or price benchmarking.

About terrawellness.com.au

terrawellness.com.au operates Name Your Price, a Sydney-based off-market property platform serving buyers and sellers across Australia. The platform enables homeowners to set their own price expectations and connect with pre-qualified buyers without public advertising or conventional real estate portals. terrawellness.com.au supports residential and investment property transactions for clients across all Australian states and territories.

Learn more at NAME YOUR PRICE

Contact Information:

NAME YOUR PRICE

Sydney, NSW
Sydney, NSW 2000
Australia

Name Your Price Team
61488888736
https://nameyourprice.io