AUSTIN, Texas, Oct. 27, 2026 /PRNewswire/ -- SPIbelt^®, originators of the award-winning small personal item (SPI) category of belts designed for runners, active lifestyle enthusiasts and travelers, is excited to announce the launch of MySPI, a new custom SPIbelt builder. An industry first for running belts, the MySPI custom belt builder lets anyone design their own SPIbelt to match their personality, vibe or look perfectly.

With 280 possible combinations available, customers will start by choosing a regular 1" or a 1.5" PRO band in black or white. They can then select from 10 pocket colors and patterns, including fan favorites like checkerboard (Ollie) and hot pink, along with 7 available zipper colors, watching their belt come to life in real time with every choice. While each MySPI custom belt is uniquely their own, the performance remains signature SPIbelt: a patented expandable pocket, bounce-free design and chafe-free comfort, mile after mile. Plus, custom SPIbelts can now be ordered individually, with no minimum required.

Launched as part of SPIbelt's 20th anniversary celebration, every custom MySPI belt will be made in Austin, Texas, where the company is headquartered and where founder Kim Overton originally came up with the idea for SPIbelt on a run, hand-sewing the very first prototypes herself. "When I named it the Small Personal Item Belt 20 years ago, I never imagined how personal it could get," said Overton. "Now anyone can design a belt that's 100% them, see it come together, and know it's being made just for them, right here in Austin where it all started."

"Whether you're matching an outfit, your favorite sports team's colors or running in a themed race, the belt you grab on your way out the door for your next walk, run or adventure should say something about who you are," added Overton. "Handing that creativity over to our customers is one of the best ways we could think of to celebrate this milestone."

The custom MySPI belt builder is now available exclusively at https://spibelt.com/products/the-custom-spibelt. Custom SPIbelts are $49.99 for the regular size and $54.99 for the PRO version.

About SPIbelt
SPIbelt^® (Small Personal Item Belt) is the original bounce-free running belt, designed to hold small personal items during activities like running, walking or traveling. Worn by athletes, travelers and adventurers alike, SPIbelt is an award-winning product that has earned accolades from Women's Health, Wirecutter and others. Since its founding in 2006, SPIbelt has remained committed to comfort, performance and accessibility for athletes of all levels. For more information, visit www.spibelt.com.

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SOURCE SPIbelt