NEW YORK, Sept. 18, 2026 /PRNewswire/ -- UNice Hair is putting a personal spin on wig discovery with the launch of its new Hair Personality Quiz, an interactive experience designed to help consumers connect their personality, lifestyle, and self-expression with the way they wear their hair.

Rather than treating hair as a one-style-fits-all choice, the quiz introduces five distinct "Hair Queens"—Soft Life Queen, Aura Queen, Wild Queen, Aesthetic Queen, and Bold Queen—each representing a different approach to beauty and personal style. After answering a series of questions, participants discover the Hair Queen that best reflects their preferences and explore wig styles aligned with that aesthetic.

The experience also incorporates familiar personality frameworks such as MBTI as a playful reference point, while emphasizing that personality type does not determine how someone should wear their hair. Instead, the quiz offers a starting point for exploring different looks, from effortless and natural to polished, versatile, creative, and statement-making.

"Hair is one of the easiest ways to express who you are, but who you are can change from day to day," said Melody, Global Brand Director of UNice Hair. "We created the Hair Personality Quiz to make wig discovery feel more personal and more fun. There isn't one definition of beauty, and there shouldn't be one way to wear your hair."

The launch reflects UNice Hair's broader "Cannot Be Defined" philosophy, which encourages consumers to explore beauty on their own terms and move freely between different styles, moods, and identities.

The UNice Hair Personality Quiz is now available online for consumers looking to discover their Hair Queen and explore new ways to express their personal style.

About UNice Hair

UNice Hair is a global human hair wig brand focused on combining hair expertise, product innovation, and accessible self-expression. Through natural-looking human hair wigs, the best hair bundles, and evolving wig technologies, UNice Hair creates products designed to give consumers greater freedom to define and redefine their look.

Jerry Hoops
Marketing
UNice
press@unice.com

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SOURCE UNice Hair