Vero Beach, a barrier island community on Florida’s Treasure Coast, is emerging as a strong alternative to the high-priced coastal markets of South Florida. As new direct flights make the area more accessible and the market recovers from a recent slowdown, Vero Beach is drawing increased attention from buyers seeking value, privacy, and a distinctive local character.

From Ballet to Real Estate

Agnieszka Szymanska’s journey to becoming one of Indian River County’s leading luxury real estate agents at Dale Sorensen Real Estate began far from the world of property sales. After immigrating to the United States in 2002 to dance for Miami City Ballet, she soon realized the need for a more sustainable career. “I realized that’s not something that will last, because it’s a short-lived career,” Szymanska says. She earned her bachelor’s degree at Florida International University while learning English, and after meeting her future husband—a real estate investor active in the Treasure Coast—she obtained her license to assist with his transactions. “That in-house part-time transitioned into a full-time career. My husband was my first and best client, but now I have a lot of great clients here in the Vero Beach area as well,” she says.

Luxury Market Recovery and Buyer Activity

After a period of slower sales in 2023 and early 2024, Vero Beach’s luxury market is showing strong signs of renewed momentum. This resurgence is evident in recent contract activity on the barrier island. “This past two months, we have seen a big increase on the barrier island in homes going under contract,” Szymanska notes. “In September, pending sales went up 55% compared to last year, and in October for single-family homes, we had a 260% increase in homes going under contract.”

This spike is noteworthy given the area’s seasonal market cycle. “Typically, September and October are slower here. Our peak really starts in February, March, and April,” she explains. “But we are seeing increased activity now, which tells us buyers who were waiting are starting to move.”

Discretion and “Quiet Money”

Vero Beach attracts a different kind of luxury buyer—one that values privacy and understated wealth over ostentation. The local culture caters to what Szymanska describes as “quiet money.” “Vero Beach wealth is different; it’s quiet. People are very private,” she says. “You wouldn’t necessarily know you were showing a property to a billionaire. They’re down to earth, simple, and can afford a lot.”

This preference for discretion extends to the sales process. “We have off-market properties that we share in-house and sell directly. Sometimes high-end buyers don’t want their property marketed online or in the MLS. There are a lot of transactions like that,” she adds. The result is a market where significant deals often happen outside public view, reinforcing the area’s reputation for privacy.

Height Restrictions and Market Character

A key feature that sets Vero Beach apart from other Florida luxury markets is its strict building height restrictions. These regulations have prevented the high-rise development seen in Miami, Fort Lauderdale, and other coastal cities. “We have a height restriction here in Vero Beach, so we don’t have high rises. We only have one complex over 10 stories; everything else is three or four stories high,” Szymanska explains. “Residents really like it, and that’s what makes Vero Beach unique.”

By limiting vertical development, the community has preserved its low-key atmosphere and helped control inventory, which supports property values.

Expanded Flight Access Fuels Demand

A major factor accelerating Vero Beach’s appeal is the expansion of direct flight options. Vero Beach Regional Airport recently announced new nonstop routes, making the area more convenient for out-of-state buyers, especially from the Northeast.

“Besides flights we already had to the Northeast, we just had announcements for Boston and New York flights, as well as Charlotte,” Szymanska reports. “We have Breeze flying to New Haven, Connecticut, and Washington, DC. We also have flights to Boston, New York, and Charlotte.”

This enhanced connectivity helps Vero Beach compete with markets like Palm Beach, which have long benefited from easy airport access. “The big market for New Yorkers has been Palm Beach because they have direct flights and can be on the beach 15 minutes after landing. Now we’re going to have that option here, and instead of spending $5 million for a home, you can buy a similar home for half the price,” she says.

Current Pricing and Value

Vero Beach’s pricing reflects both its desirability and its comparative value against other luxury markets. The median price on the barrier island is around $900,000, but options vary widely by property type and location.

“You can find condominiums for less than $300,000, but if you want a single-family home, your starter will be $700,000 to $800,000 and up,” Szymanska says. “Homes below a million dollars are typically older and need renovation.”

For buyers seeking oceanfront property, the entry price is much higher. “If you want to be on the ocean in a single-family home, you’re looking at at least $4 million to $5 million and up, depending on whether it’s an older or newer home,” she adds.

Limited New Construction Drives Scarcity

A combination of height restrictions and limited available land has created a supply-constrained environment, especially for new construction. “There is very limited inventory of new construction condominiums because there is no zoning and no land that builders can develop,” Szymanska explains.

This scarcity has led to creative redevelopment, particularly in the desirable Central Beach area. “We see buyers purchasing old homes for $700,000, demolishing them, and building new homes for $3.5 million to $4.5 million—not on the water. Those are not waterfront prices,” she notes.

Buyer Profile: Cash Purchases Dominate

Most luxury buyers in Vero Beach, especially on the barrier island, pay cash and are less affected by interest rate changes. However, they remain attentive to broader economic trends. “A lot of our buyers are cash buyers. They’re more resilient to interest rates, but they watch the overall economy,” Szymanska observes. “Many people have cashed out of the strong stock market and are putting their money into real estate.”

This reliance on cash transactions has helped insulate the market from some of the volatility seen in areas more dependent on financing.

Outlook: Steady Growth Ahead

Looking forward, market participants are optimistic about the upcoming season. Improved flight access, pent-up demand from buyers who had been waiting, and Vero Beach’s value proposition compared to other luxury markets are expected to support continued growth.

“I see that we will do very well in Vero Beach, because not only is it going to be the season, we’re going to have those new flights opening, but a lot of the buyers are finally pulling the trigger on purchases,” Szymanska predicts.

She expects prices to rise gradually rather than spike. “I don’t see a drop in prices. It will probably be organic growth, not a crazy roller coaster,” she says.

Vero Beach stands out as a case study in how a community can preserve its character while accommodating growth. With its strict development controls, focus on privacy, and expanding accessibility, Vero Beach offers what residents call “the Hamptons of Florida”—understated luxury in a carefully maintained coastal setting. For buyers and investors seeking value and discretion, the area’s quiet momentum signals a market with staying power.